Vincent GiarranoExploring the Role of Truth in Art, with Vincent Giarrano

What comes to mind when you consider the phrase, “Truth in art?” Do you think of artists who have a bold message in their artwork or do you think of more subtle approaches? It was my pleasure to speak with the artist, Vincent Giarrano. Vincent received his BFA from the State University of New York at Buffalo and his MFA from Syracuse University. In our conversation, we touched on the vital role of truth in art and how that concept has shaped him as an artist. We also discussed what it means to leave a legacy, how writing can fuel the creative process, what it looks like to create a business plan, and much more. I know that artists like you will enjoy hearing from Vincent’s wonderful perspective.

How writing can fuel the creative process.

Does writing play a role in your creative process? If not, have you ever considered taking up the practice of writing? I’ve seen writing impact my artwork over the years, so I love taking the opportunity to explore this important practice with my peers. Vincent Giarrano also enjoys the practice of writing; he says that writing helped him as he transitioned from his work in illustration to fine art. He also credits his writing for helping him work out ideas for various projects, staying focused and organized, and with his research. If writing doesn’t help you in the ways that it has helped Vincent, what is it that fuels your creative process?

Leaving a legacy.

When you think about your legacy as an artist, what is it that you want to be known for? Do you want to be known for your excellent technique? Your innovative style? Your bold message? Or do you want to be known for something completely different? After surveying the landscape of the art world, Vincent Giarrano yearned to create art that communicated truth and sincerity. Vincent isn’t after complexity for complexity’s sake; he wants to produce a body of work that is true to his convictions. Make sure to check out images of Vincent’s artwork located at the end of this post.

Building a business plan.

Let’s face it as a community; artists aren’t known for their business acumen. How have you fared when it comes to the business side of your art career? Have you found certain practices and strategies that have helped you succeed? For artist Vincent Giarrano, it all came down to taking the time to develop a business plan. In this particular area, Vincent says that he approached building his business plan logically. Step by step, he thought through how he’d promote his artwork, how he’d sell it, who his ideal customers were, and what level of craftsmanship he’d need to commit to. While this process wasn’t easy for Vincent, looking back, he is glad that he took the time to put together a cohesive plan.

The challenge of pricing your artwork.

It is the dreaded decision that every artist has to face, what price to place on your art. Do you still struggle with this aspect of your career? Some artists figure out this aspect of their business easily while some struggle for an extended period. According to Vincent Giarrano, the best practice is to take a look at the marketplace and see what other artists, comparable to your skill and experience are charging. There is no need to leave this aspect of your business up to guesswork; you can come up with a good idea on what to charge based on what your peers are doing. Vincent has a ton of helpful insights to share with artists who are just getting started, and I know that seasoned artists will also benefit from his unique perspective.

Outline of This Episode

[1:00] I introduce my guest, Vincent Giarrano.
[2:45] Vincent opens up about how he got started as an artist.
[7:00] How did Vincent get involved with illustration?
[10:45] Vincent talks about how working with comic books shaped him as an artist.
[13:30] How writing helps Vincent’s creative process.
[20:00] Why it’s helpful to get into the right frame of mind.
[28:00] What impact does Vincent want to have with his art?
[31:45] How Vincent chooses his subject matter. Where does he find his models?
[38:30] Discussing the use of photography.
[45:00] Vincent talks about constructing his business plan.
[48:20] What is the best way to price your artwork?
[54:20] Vincent talks about what he is currently working on.
[58:00] Why did Vincent decide to paint a subject looking at the viewer?
[1:00:30] How does Vincent choose which painting he enters into a contest?