Parker Stremmel, Gallery Manager at Stremmel Gallery in Reno, Nevada discusses the importance of communication and building relationships between artists and galleries. As social media alters the landscape by which artists find exposure, the role of galleries redefines itself with an emphasis on those relationships. Stremmel touches on best practices for artists when approaching galleries, insight on the limits galleries face regarding the number of artists they can accept, and memorable stories of gallery patrons approaching exhibits and realizing that the images before them are not quite what they first seem to be.
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- Stremmel Gallery began in 1969 with an outdoor and wildlife emphasis, but evolved over time and was remodeled in 2003 to reflect a modern and contemporary focus, working primarily with West Coast artists.
- Social media changed the way art is shown and provides visibility for artists, while galleries facilitate relationships between artists and collectors. Galleries and artists must continue to work together to define their relationships and how they change and adapt with the Internet.
- Communication is crucial to the relationship between artists and galleries, as is the realization that the partnership is a shared journey. Galleries benefit from giving artists latitude to develop as they choose.
- While it might seem counterintuitive for Stremmel to help artists get into other galleries, all parties are best served when remembering that “a rising tide lifts all ships.”
- Art must be seen in person, not only to fully appreciate the work, but to see the details of the artist’s techniques.
- Galleries have necessary limits with the number of artists they work with; having too many artists prohibits galleries from giving artists the attention they deserve.
- Artists need to grow and fail. Failures adds perspective and teaches artists more than what they learn from their successes.
- Communication and relationships are the cornerstones of Stremmel Gallery, which strives to nurture artists’ careers. Stremmel Gallery serves an important role as liaison in communicating to the public on behalf of artists.
- Discussions of art can be intimidating, but it doesn’t have to be so stuffy. Stremmel welcomes all discourse and encourages engagement without judgment.
- Stremmel tells the story of a professional athlete who hammered his fist on a piece, in disbelief that it could actually be canvas. and patrons fooled by the masterful Trompe L’Oeil of Bill Braun.
- What are the pet peeves that cause gallery directors to immediately dismiss prospective artists? Learn what to avoid and how to impress a gallery.